Pepsi Case Study
Overview
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
Challenges:
Customer service specialists used outdated tech to keep product on shelves and manage inventory.
Manual image repository for manager verification of product on shelves.
Multiple devices to do one job.
Goals:
Reduce overhead by combining inventory management, product displays, manager approvals and ordering more product
Kick-off
My team and I met with Pepsi stakeholders to define our MVP, identify key stakeholders for follow-up meetings, schedule sessions with primary users for ethnographic research, and establish project timelines.
Problem Discovery
By identifying knowledge gaps and key questions within the problem space, we develop a discovery plan with human-centered design (HCD) activities, such as affinity clustering, to uncover insights and address those gaps. Once aligned we met with primary users for ethnographic research.
Persona’s and Journey Maps
Understanding the employees’ needs and pain points was crucial. We developed personas and mapped user journeys to ensure the solution aligned with real-world tasks and workflows.
Role:
Lead UX Designer
Responsibilities:
UX Research
Interaction Design/Prototyping
Visual Design
Company:
Pepsi
Screen Flows and Wireframes
After analyzing user journeys and screen flows, I explored multiple design iterations through wireframes before progressing to high-fidelity designs. Our goal was to reduce task completion time by at least three minutes. Once the team and I completed thorough testing, I focused on refining the visual design.
Screen Flows
Screen Flows
Final Design
The final design went through several iterations before I landed on the visual theme below.
Interactive Prototype
I used Principle to create this interactive prototype, which was also utilized in our usability studies. Based on user feedback and task completion metrics, the new app not only reduced task completion time by 3%, but also received a 97% positive rating
Outcome & Impact
Increased Efficiency – Reduced time spent switching between devices and apps.
Enhanced Communication – Integrated messaging features improved coordination between employees and managers.
Improved Usability – A more intuitive interface led to higher adoption rates and user satisfaction.
Scalability – The new system was designed to be adaptable across PepsiCo’s global markets.
This redesign transformed PepsiCo employees' workflow, making their daily tasks more streamlined and effective. By focusing on user needs, we delivered a solution that not only improved operational efficiency but also enhanced the overall employee experience.
Conclusion
Leading the design direction for this project allowed my team to demonstrate our expertise and deliver tangible business value. Our success in creating a modern, scalable solution that addressed real-world challenges led to winning a long-term contract with PepsiCo, resulting in increased revenue and a stronger partnership.